The Tangled (Business) Websites We Weave
Will your local business be better off with a website? Well, that depends. Is it a Restaurant? Then yes. Is it a service? Then yes. Is it a physical store with products on the shelves? Then maybe you can get away with not having one. Wait a minute, no you could really use one too (thought you could squeak by, didn't you?).
“But, Mr. Author of this article” you may ask “it's the year 2025 of the Common Era! Why on earth are you bringing this up now?”
Simple. Because it is really that important, and there's a lot that small businesses may not be aware that can help them achieve their goals. And, unfortunately, ignoring the power of online-presence can actively hinder those same goals.
On a base level, most businesses use their Websites as the core of their business. It does a lot: acts as a business card, can help facilitate sales, builds reputation, exposes current and potential customers to new products or deals, even informs potential employees, etc.
Read the full article here.
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