I Have Seen The Future!
… And It Kind of Sucks, Actually. Part 1.
Have you searched anything online recently? If you’ve used any of the biggest Search Engines you may have noticed a section at the top of the Results an “AI” “Generated” response, where links to what you were looking for used to be. It’s sleek, it portrays itself as helpful, and it’s 100% designed to only keep you from leaving the search engine page. It also has some quirks that are outright dangerous and pose several significant issues for businesses of all sizes as well as finding accurate and usable information. “Hold on,” you say as you noticed I put both AI and Generated in quotation marks as if I was being sarcastic. I was. Unfortunately before we dive into why I portray the technology in that way and why its’ corrosive to searching in general we have to dive into a little bit of surface level history and functioning of search engines. I know that sounds as fun as a root canal, but I’ll try my best to make it simple and fun!
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